Digital environments have enabled far-reaching interaction. The constant stream of visual stimuli has caused ‘influencer’ dynamics to rise, with organizations capitalizing on a multipronged approach to reaching, or marketing to, their target consumer populations. Organizations use digital environments to play into the emotional memory bank, for better or worse, of consumers. In the current digital age, corporate leaders are jockeying to position their organizations and brands as front runners in the race to win consumers. 

Business strategy surrounding technology, marketing, consumer data and analytics, and general socialization will become increasingly important. However, progress and innovation are not without issue; as society continues to navigate through the ever-present siege of technology, exploitation of select populations as well as the delineation of moral or ethical issues related to operations that leverage human emotion to increase sales will be placed under scrutiny. Human emotion expressed over digital environments plays an increasingly important role in the understanding of the impact of emotion and feelings on behaviours, this understanding, as well as the data and analytics that result, are shaping business procedures, policies, and decisions  In this artifact, I explore how organizations have embraced the digital environment, leveraging the use of social media to elicit emotional responses from their targeted consumer populations; specifically, this artifact discusses how organizations manipulate external social environments to stimulate buyer reaction, how emotional branding affects consumer reason and purchase impulsiveness, and how the relationship between pain and pleasure affect a consumer’s thought process for purchases. Discussing the interplay between emotion, bodies, and societies, this artifact identifies how organizations have embraced the digital environment, to strategically target consumers' basic human emotional needs by leveraging social media.